TABLE OF CONTENTS

PREFACE

SECTION ONE: COACHING CONCEPTS
Why Coaching Works [Bill Burtch] Page 10
Philosophical Foundations of Coaching: Ontology [Bergquist and Eggen] Page 13
No! An Ontological Perspective [Berlonghi] Page 24
Soliciting the Pre-Mortem and Riding the Change Curve [Bergquist] Page 30
Lew Stern Interview: Research on Professional Coaching [Carrier] Page 41

SECTION TWO: COACHING TOOLS
Book of Universal Wisdom [Smith] Page 62
The Clearness Process: A Coaching Tool [Bergquist and Mura] Page 68
Address Your Stress: Simple Techniques to Try [Michael] Page 73
10 Goal-Getting Mind-steps [Pomerantz] Page 79
How to Create an Attitude of Gratitude [Brusman] Page 82
The Career Pivot [Michael] Page 87

SECTION THREE: MARKETING OF COACHING SERVICES
Authentic Branding [Pomerantz] Page 93
Authentic Marketing vs. Self Promotion [Rao] Page 95
Mental Positioning: Critical Mindsets for Success in Sales [Pomerantz] Page 97

SECTION FOUR: CONCEPTS SUPPORTING PROFESSIONAL COACHING SERVICES
Avalon and Glastonbury: The Merlin Factor [Smith] Page 100
Evolutionary Change and Organizational Innovation [Bergquist] Page 104
The Social and Cultural Characteristics of Generational Age Groups [Quehl] Page 114
Positivity (Happiness) in the Workplace and Organizational Change [Weitz] Page 124
The Overview Effect and the Camelot Effect [White] Page 145
Leading Women from the Ballroom to the Boardroom [Naidoo] Page 150
Personality Disorders and the Workplace [Weitz] Page 154

SECTION FIVE: CASE STUDIES
The Memory of Flight [Doron] Page 175
Edie Seashore: On Coaching [Siminovitch] Page 179
Energy as a Way of Life [Smith] Page 204

BIOGRAPHIES
Authors
Co-Editors