We suggest that the following questions be addressed:

• How would you know if you have been successful in this endeavor?
• What would make you happy?
• Who else has an investment in this project and what do they want to happen?
• What would happen if you did not achieve this goal?
• What would happen if you did achieve this goal?
• What scares you most about not achieving this goal?
• What scares you most about achieving this goal?