Appendix A

The Organizational Coaching Taxonomy

William Bergquist, John Lazar and Suzi Pomerantz

Performance Coaching

1) Focus of Coaching  

Behavior

2) Nature of Issue Being Addressed  

Puzzle: Uni-dimensional, quantifiable, internal locus of control

3) Examples of Issues Being Addressed  

Providing a subordinate with feedback

Building the agenda for a meeting

Preparing presentation for board meeting

4) Sub-Varieties of Coaching Strategies

Engagement: Preparing for difficult and important interaction with one other person

Empowerment: Preparing for difficult and important work in a group setting

Opportunity: Preparing for major event in one’s life

Executive Coaching

1) Focus of Coaching

Decision-Making: Cognition/Thought and Affect/Feelings

2) Nature of Issue Being Addressed

Problem: Multi-dimensional, complex, mixture of internal and external locus of control

3) Examples of Issues Being Addressed

Determining when to give specific feedback

Identifying primary purpose for specific group’s existence

Understanding the leadership style one prefers in group settings

4) Sub-Varieties of Coaching Strategies

Reflective: Deliberating about options, assumptions, beliefs

Instrumented: Gaining clear sense of personal preferences and strengths

Observational: Gaining greater insight regarding one’s own actions and the impact of these actions

Alignment Coaching

1) Focus of Coaching

Fundamental Beliefs, Values, Purposes

2) Nature of Issue Being Addressed

Mystery: Unfathomable, unpredictable, external locus of control

3) Examples of Issues Being Addressed

Determining whether or not to re-main employed in an organization that places a low value on human welfare

Identifying the ethical and appropriate action to take in a particular setting

Clarifying values and perspectives with regard to career advancement and personal autonomy

4) Sub-Varieties of Coaching Strategies

Spiritual: Discerning spiritual directions

Philosophical: Critically examining fundamental frames of reference

Ethics: Identifying and consistently acting upon one’s own values and ethics

Life and Career: Identifying and acting upon broad life and career preference patterns

Business Coaching

1) Focus of Coaching

Overall Business Performance

2) Nature of Issue Being Addressed

Challenge: Specific and focused, yet involving multiple dimensions and multiple stakeholders, internal but broad-based locus of control

3) Examples of Issues Being Addressed

Determining the best procedure for engaging in a strategic planning process

Designing a specific job in the organization for high level performance

Creating an effective marketing plan to launch a new product

4) Sub-Varieties of Coaching Strategies

Strategic:  Creating and executing a strategic planning process

Tactical: Implementing various components of a strategic plan

Design: Reviewing and modifying job and organizational structures to create high performance

Operational: Reviewing and modifying policies and procedures of organization to maximize effectiveness and efficiency, and ensure equity